Customer service automation – Best practices

Today, everything is automated. Starting from social life, making payments, booking tickets to the cinema or making reservations in the restaurants. Customer service can’t be any different. Sometimes automated customer service has bad reputation, but if you make it smart you will make your employees and customers very happy! There are two main reasons why…

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Customer service

Gratitude marketing – how to build relationships with customers?

Imagine such a scenario … Customers call you to place an order, you no longer have to solicit recommendations, customers recommend your company to their friends and family …. Sounds unreal? But it is possible. If you devote the right amount of time to create the right relationship with customers, and then focus your attention…

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Customer Experience – a new concept in customer service

Nowadays, the concept of customer experience is present everywhere. In fact, some experts say that focusing on customer experience has become the most important factor which allows a company to succeed, creating a significant competitive advantage. But what exactly is the customer experience? How is it different from customer service? And why is the customer…

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How to create a perfect Omnichannel Customer Experience?

Technology is advancing at an astonishing rate and its impact is felt everywhere. Mobile technology has become so deeply rooted in our daily lives, that it affects the way we communicate, work, learn and, of course, how we shop. The question is, how does is affect your business? What is Omnichannel Retailing? Modern customers spend…

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Multichannel and Omnichannel – What is the difference?

The Omnichannel and Multichannel marketing are two unique strategies and both aim to reach existing  and potential customers by using multiple channels. In this article we will explain the differences between these two marketing strategies and explain the uniqueness of both. What is Multichannel? Multichannel marketing refers to the practice of interacting with customers using a…

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How to use Virtual Reality in customer service?

Huge progress in science and technology was made in the last decade. What was the topic of science fiction books and movies not so long ago, has become real and available today. Virtual reality is a perfect example of realizing these visionary ideas. What is Virtual Reality? Virtual Reality (VR) is one of the innovative…

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Will companies be able to grow without automation?

In the era of business processes automation, many companies lose their competitiveness because of ineffective customer service systems. Access to mobile technologies and Internet has now created a new type of customers that are more aware of their decisions. They leave behind thousands of traces in browsers, applications and transaction systems. This is a marketing…

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