What is an omnichanel and what are the advantages of implementing omnichannel in your company you can read everywhere. But who is really doing it right? Can we find companies which we can follow? The best way to learn is to watch the best examples. In this article we will show you the best of the bests – the companies that use omnichannel to wow their customers and they are successful in it. Whether your company just take the first steps in omnichannel or already have implemented the strategy – these 3 examples will give you a better idea of how to use it right.
Disney gets the omnichannel right from the smallest details. Their website is fully responsive and works smoothly on all devices. It is not very common that companies have a prefect working website as Disney – even though it should be a top priority for all businesses. No matter if you are trying to buy a toy or book a trip: you can do it from your desktop, tablet or mobile phone.
You can experience the omnichannel from the beginning by booking a trip and then making the whole trip plan on any device by using My Disney Experience tool – the official mobile application. You can use it to check how long you’ll have to wait in line for a ride at each attraction, find yourself on the map and plan your day.
Disney has one more very popular tool – Magic Bands. These are special designed bracelets that works as a hotel room key, photo storage device for any pictures taken of you with Disney characters as well as a food ordering tool. Plus, it even has Fast Pass integration to keep your vacation moving. It’s basically the key to the park and it makes everything a lot easier and faster.
That’s a truly omnichannel experience!
This coffee company does an excellent job in providing a seamless user experience across all channels.
Your adventure with omnichannel starts when you get a free rewards card. You can use it every time you make a purchase. The company made it possible to check and reload rewards cards via phone, on the website, while in the store or on the application. Any change to the card or your profile gets updated across all channels, automatically and in the real time.
When it comes to payments, customers can either pay with their physical rewards card or use their phone and the balance will automatically be updated online and in the application.
No wonder why the Starbucks rewards app often appears on the lists of top omnichannel efforts!
Chipotle Mexican Grill
Chipotle enables their customers to place and order wherever they are, using any channel they choose. They have a special online system and mobile ordering app which is very easy to use.
Plus if your create an account, you will be able to track past orders and save your favorites for faster ordering in the future. Account information can be accessed both online and using the application.
With omnichannel, it’s all about making the customer’s life as easy as possible. And with its easy-to-navigate tools that provide on-the-go ordering access, Chipotle does a great job at that!
Remember that omnichannel isn’t solely about selling across multiple channels. It is also about letting the customers do whatever it is they need to do throughout their shopping journey no matter what device or platform they’re on.