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Technology is advancing at an astonishing rate and its impact is felt everywhere. Mobile technology has become so deeply rooted in our daily lives, that it affects the way we communicate, work, learn and, of course, how we shop. The question is, how does is affect your business? What is Omnichannel Retailing? Modern customers spend…
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The Omnichannel and Multichannel marketing are two unique strategies and both aim to reach existing and potential customers by using multiple channels. In this article we will explain the differences between these two marketing strategies and explain the uniqueness of both. What is Multichannel? Multichannel marketing refers to the practice of interacting with customers using a…
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It is the time of the year that we start asking the big question – how will customer service and customer experience evolve over the next 12 months – and what can we do to keep up with changing trends and meet consumer expectations? Improving customer support has become more important than ever. According to Forrester, 72% of…
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What is an omnichanel and what are the advantages of implementing omnichannel in your company you can read everywhere. But who is really doing it right? Can we find companies which we can follow? The best way to learn is to watch the best examples. In this article we will show you the best of…
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Customers now want great experiences by voice, email, web chat, and social media. Whether placing an order, seeking help with a product or service, or sharing their experience with others, customers connect with call center through multiple channels. Gone are the days when a call center relied solely on phones to take orders and provide customer…
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As customers change their behaviors, companies will need to react. Instead of thinking of a desktop experience, a mobile experience, a tablet experience and a Apple Watch experience, we’ll need to pursue one, holistic approach – an omnichannel experience. What is Omnichannel? Omnichannel is defined as a multichannel sales approach that provides a customer with an integrated shopping…
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